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Pedagogical Languages and Human Development in Advertising: Teachers' Conceptions of Teaching for Future Advertisers

This book addresses the challenges faced by faculty members from disciplinary areas affiliated with three advertising programs: Fundación Universitaria del Área Andina, Universidad Central, and Universidad Sergio Arboleda, in Bogotá. The central issue is the difficulty in developing pedagogical languages—understood as the elements that convey the channel, such as oral and bodily expression, and the code—that define the intention of the message leading to human formation in the classroom. This is approached through the basic communication model proposed by Laswell (1948).

Thus, the need to address languages as a fundamental structure of communication models applied within the educational environment becomes evident. Through the perspective of educators, the aim is to interpret how these languages are involved in the human development of advertising professionals in Colombia.

In this regard, it is essential to emphasize elements specific to human formation in the development of advertising as a discipline in Colombia—elements that support the practice of professionals in such a way that the importance of communication campaigns within the social context is understood, rather than being reduced to the simplistic transmission of commercial messages.

Therefore, this book seeks to encourage reflection on the importance of integrating pedagogical languages into the education of future advertisers. Likewise, it aims to help educators develop a clear and humanizing perspective in their teaching—understood as the construction of fundamental elements for the development of the individual within society.

Keywords: Array, Array, Array
General data
Category
Published
March 10, 2025
ISBN
978-958-760-566-2
978-958-760-567-9
978-958-760-568-6

How to Cite

Ribero Salazar, F. A. (2025). Pedagogical Languages and Human Development in Advertising: Teachers’ Conceptions of Teaching for Future Advertisers. Ediciones Universidad Cooperativa de Colombia. https://doi.org/10.16925/9789587605686